What I encountered at an import car dealer

Some time ago, an import car dealer addressed to my husband(Not Porsche)from (e.g. time, place, numerical quantity)Come in for a test drive."We were contacted and went for a test drive. He was shown to a table, and when the salesman excused himself to get some materials, a well-dressed male customer in his 40s sat down near the table where my husband was sitting.

My husband is.He seems very serious. He must be an executive of some famous company."When he looked at him, he saw that the male customer was in a very bad mood.

Then a salesman who seemed to be in charge of the man came in, and shortly afterward the man opened his mouth.

I received a letter at home the other day. It said that the head office in the home country had announced that there was a problem with the model I purchased. It contained an explanation and an apology.

If there was a problem, why didn't you call me instead of just sending a letter? It was not a cheap purchase. But to just send a sealed letter is not the way to deal with it. I thought it would have been nice if they had at least called me once, and that's why I came here today.

And.

Salespeople, on the other hand, are

I am sorry. However, as explained in the enclosed letter, we have determined that there is no problem with the car for Japanese specifications, so we have decided to respond by mailing only the enclosed letter. Therefore, there is no particular problem with your car, so you should be fine."

Then the male customers would

No, I understand that. But in that case, you could have at least called me once. I'm not mad at you, I'm just saying you could have at least given me a verbal message.

And.

While this exchange was taking place, my husband's salesman came back to his seat.My husband was so concerned about the interaction between this man and the salesman that he didn't hear any of the car descriptions he was given afterwards (laughs).

In the end, the exchange between this male customer and the salesperson remained parallel throughout, and the person left, although it is not clear whether the male customer was satisfied.

Customer not contacted by dealer

And then my husband came home that day.I ran into an interesting scene at the dealership earlier."and told me the aforementioned story.

Well, it's certainly not a cheap purchase, and I don't blame them for wanting to make a phone call.... I think the salesman's response would be counterproductive. But I don't think it's something you need to go all the way to the dealer to say..." When I said this, my husband replied, "Well, it's certainly not a cheap purchase, and I don't understand why a phone call would be helpful.

Sure, it was an expensive car and a phone call would have been kinder. ButThat's why dealers don't call me because of customers like that.I think that's what I'm talking about. On the other hand, a customer who gets a phone call from a dealer would not say such a thing, and would be more relaxed or have a bigger capacity...I think they have a different perspective.
I think that shows up in all of our work situations.
I have seen people in various stages of their careers, but I don't think the best of them would say such a thing. It's like they say, "Rich people don't fight.

And.

At the time, I thought, "I see," and just the other day I was browsing the Internet.What kind of customer doesn't like a salesman?"I found an article with a rather exciting title.(Why am I thrilled?)

What kind of customers do dealers hate?

The article was an interview with a top sales representative of an imported car, and when I read it, I thought, "I see.

They complain about the replacement car, they don't consider our convenience at all, they don't trust the sales staff or the dealership in the first place..." etc.Those who still believe or take for granted that the customer is God.Is it?
I believe that those who impose their own convenience and values (stereotypes) will be disliked no matter which dealership you go to.

Although the situation has improved considerably compared to the past, it does not mean that the breakdowns associated with imported cars have been completely eliminated. It is common for customers who have switched from a Japanese car to an imported car to experience the following problemsHow can a car that costs more and is better than the one I had before ●●●● (Japanese car name) break down!"We are sometimes scolded for this.
I understand your sentiments, but...

In fact, the real relationship with our salesmen and dealers starts after the car is delivered. During the business meeting, it is a "blind date" period.(omitted)I am often impressed by the attention to detail of people of social standing. I feel that these people are less likely to impose unreasonable demands. Negotiations for discounts are also smooth, and are basically settled in one or two sessions.(omitted)I think he is what is called a "good communicator. That's why he won people's hearts and got the position he has now.I think it is.

＊What do top salesmen at import car dealers say about the "real story and behind-the-scenes"?

Hmmm...I see.

When something goes wrong, I don't mean that we should put up with it and cry ourselves to sleep, and I think we need to say what is wrong and what needs to be said. But"I'm a customer, so I'm going to act like one."It takes up more of their valuable time than it should."I think that is not quite the case.

Salespeople and customers are basically people-to-people, so communication needs to be moderate and considerate, and if mutual trust is built and a good relationship is established, the other party may be more willing to share good news with us.

incidentallyConversely, what makes a good customer for a dealership salesman?"The top salespeople in this article responded to the question, "What is the best way to get the word out?

I think it is those who do not cheat on their customers with other manufacturers and even introduce their friends and family to us. I am working hard every day to increase the number of such people and to convey the charm of imported cars to as many customers as possible.

(laughter).