1st Place.

I started this blog last June 13.

I started a blog! -No Panamera,No Life.

It's been over a year now... at first.I love the Panamera so much!"Then there were twists and turns, and recently I have continued to update my articles with an awareness of "being a Porsche blog". And finally, yesterday, I got the chance to write a post about

Got to #1 for Google keyword search "Porsche Blog"!

Thank you all very much for reading this blog, which is written in the Kansai dialect, on a daily basis. However, the number of people who write blogs about Porsche is small, so I think it is easier to rank higher than usual keywords, but I have summarized the methods I used to rank No. 1.(If anyone out there is blogging about cars, I hope this helps a little...)

Status during the past month

By the way, to date, the number of articles is "219". And as of June 20, 2018, here are the cumulative numbers for the past 28 days.

■User Attributes→Male: 90.21 TP2T, Female: 9.81 TP2T
■Age→18-24 years: 9.061 TP2T; 25-34 years: 23.771 TP2T; 35-44 years: 29.311 TP2T; 45-54 years: 26.541 TP2T; 55-64 years: 11.32%.
■Languages→Japanese: 98.27%, English: 1.73%
Average time spent on page→00:01:55
■Direct return rate→56.52%
■Inflow routeGoogle/organic: 49.67%, yahoo/organic: 28.91%, direct: 14.52%, twitter: 2.56%, blog village: 0.97%, facebook: 0.59%
■ Most Accessed Articles →.A story about test driving the new Panamera Turbo and being overcome with a sense of defeat.
However, this article is a bit too jokey and embarrassing (-_-)

I don't know how many accesses I have. I won't write about the number of accesses because it's kind of disgusting, no matter how much I'm a Kansai person...10,000 PV/month is for the top 5% of bloggers."So it seems, if you think about it, well, maybe we are getting there.

However, it was only after my husband began to fully support my blog management that this blog's access grew and it began to get caught in keyword searches, so I have summarized the key measures that were taken in this case.

Migrated from ①Hatemove to WordPress

Originally started on the Hatena Blog.Migrated to WordPress on April 4, 2018.I think this decision was a big one. I think this decision was significant.The reason I decided to migrate from Hatena was because of the limitations of customization in terms of design and operation.

However, I had written about 150 articles at that point and had more than 100 Hatena readers, so access to the site would decrease dramatically(I was told)Risk, I have hesitated for a while considering the time and effort to migrate all URLs.

But if we are going to migrate someday, it would be better to do it early when there are fewer articles, so we decided to do it in April. I referred to this article at that time.

Let's migrate from Hatena Blog to WordPress. Thorough explanation of how to do it and notes on settings.

As a result, access to the site temporarily dropped after the migration, but recovered within a week or so, and the URLs were migrated without any problems. I wish I had done this earlier.

(2) Servers use AWS

Normally, you'd use a Sakura rental server, or a server that comes with a domain name and a set of procedures.The server for this blog uses AWS (Amazon Web Services)AWS is a server service provided by Amazon, a worldwide e-commerce site, for businesses.

The site speed is fast, as expected from Amazon's servers, where tremendous transactions take place every minute and every second, and the site never crashes no matter how many accesses come in.（The number of visitors to the site is not that huge, so it is completely cat-and-mouse at the moment...(-_-).

However, site display speed is an important part of getting a good Google rating, and slow display speeds can frustrate users and lead to abandonment, so I think it is an important part.(By the way, I can use AWS because my husband's day job is an IT guy.)

(3) Design is based on TCD theme

Design is extremely important in running a blog. However, since I am neither a web designer nor a system integrator, I have decided to give up on this and use a WordPress theme that offers a large selection of WordPress themes.TCD."template was purchased.

TCD's themes are inexpensive, beautiful, and easy to use even for amateurs. The design is compatible with both PCs and smartphones, and it is better to use the theme as is than to customize it in a strange way.By the way, the theme of this blog is "Bloom".

It is a theme for women, but the impression can be changed a lot just by changing the site colors and photos. I also had a hard time with this "MAG".

All themes are available for purchase in the range of approximately 10,000 yen to 30,000 yen.

4) Keyword analysis

I look at Google Search Console to analyze keyword inflows and try to write articles that match them, though not often.For example, in the Panamera family, "test drive," "delivery," "fuel economy," and "sports turismo."with the top keywords in mind.

However, I'm not very good at this kind of analysis, it makes my head go "squeak! and I want to write what I want to write without thinking too much, so I don't look at it too often.(But the one you absolutely have to see.)

As for this place, my husband, who is a car enthusiast and analytical, has been checking and teaching me about it.

(5) Keep quality articles in mind

It is not a summary of what you can see in other media or Porsche-related news content."Oh, you're going to look into that? "I see, I didn't know you had that perspective!"In this way, I try to write articles that are as interesting, useful, and satisfying to read by readers as possible.

However, my writing skills are not yet up to par. Also, it is difficult to write only full-length articles every day, so I try to write articles that I pull out from time to time.

Depending on the direction of the blog.How to write short, light articles, multiple articles each day."is also apparently strategically possible, but it is not suitable for my personality.I can't post something unless I can say with confidence that I want to read it again and again! I can only post content that I can confidently say "Read this!So for now, I will try to do one article a day pace.

(6) Utilization of SNS

This blog is done anonymously and I almost never notify anyone I know. So I'm trying out twitter, facebook, and instagram, starting completely from scratch.

The flow of traffic from social networking sites to blogs is gradually increasing now, andI hope to understand the characteristics and usage of each while doing this for a while.For now.

twitter: Tweeting about cars and exchanging information with car lovers
facebook page: Mainly blog updates
■Instagram: Photos of Panamera and Porsche

I guess. Of these, for me, Instagram is the most interesting.I usually get likes and comments from famous international racers. and comments from famous international racers, and photos can easily transcend language and nationality barriers.So, I am excited about the possibilities for the future.

7) Blog Village

As for the blog village, I'm working on one.Porsche CategoryAnd then there were German cars...I think. I get a few hits every day from the blog village, butI didn't put a banner at the end of the article that jumps to the "blog village".It's not a good idea for my blog to have more abandonment, so it's just not a good idea.We'll be lucky if we get any influx from the blog village."I use it to the extent that I can.

Also, for some reason, this blog has not been listed in the "What's New" section of the Blog Village since June 13, and we are currently investigating.

(viii) Minkara

Japan's largest SNS for car loversMinkara.But not from my husband.I think this blog will not be well received because many people in Minkara are really knowledgeable about cars.I was told...I just got an ID for the sake of it.

I wrote one review of Panamera and a few friend requests or something like that, but it was complicated to use and I had no idea what was where or where to change the settings, so I sunk...(-_-). I'm not doing it now, so of course there is almost no influx.

Next stop!

Once you're ranked #1 for a keyword search, though I'm sure your rankings fluctuate from day to day.

Once you become No. 1 in Japan, your next goal is to become No. 1 in the world (laughs).

Fortunately, Porsche has fans all over the world, and even though the specifications and conditions of the cars are different between Japan and other countries, there are many aspects that are compatible with each other. So, if people around the world could see this blog, it would be even more interesting.

My husband has installed TranslatePress, a translation plugin that uses Google's artificial intelligence, so I'm hoping to make individual changes to some of the oddities and increase the number of visitors from English-speaking countries.

To all you regular readers, keep 'em coming!