Panamera catchphrase

I fell in love with the Panamera when I first test drove it and was impressed by the gas pedal work, the handling, the sense of oneness between man and horse, and all those things. But what completely grabbed me was when I learned the catchphrase of the day.

<A car worthy of being a champion of life that delivers both the exciting driving and comfort that only Porsche can offer.

A car worthy of life's champions....'I want to be a champion in life, I want to be one, I want to be that kind of person and drive a Panamera!' I thought. If you ask me what kind of person is a champion in life, I can't answer clearly... but... "Cool! I felt it in my gut and loved it.

The 4-door sedan that 911 is jealous of

When the new Panamera was launched in 2017, the tagline was.The "4-door sedan" that 911 would be jealous of.It was. Indeed...even the 911, a car that is synonymous with Porsche, would be jealous of the new Panamera's performance, a feeling that I could understand when I drove it.

Just a catch phrase.(Or is it called a concept?)seems to change with each new model and with each test drive event, and the one on the Panamera website right now is "four wings".

I want to keep driving sports cars.
I now see what I need to do to take such a new stage in my life.
The Porsche that gives wings to your way of life. Panamera.

Source: Porsche official websitehttp://www.porsche.co.jp/events/showroom/feb18/

But what hasn't changed amidst all that is this philosophy of Porsche.

The newest Porsche is the best Porsche.

I liked the Porsche at the time.(Whether it's air-cooled or NA)It is very cool to see the stance that Porsche continues to challenge itself to be the best it can be today, not "the best".

What about the Boxster, Cayman, Cayenne, Macan?

So, the catchphrases of the non-Panamera cars(including those at the event)I looked into the following

718 Cayman & 718 Boxster - "Is there a core in the middle of the body?"
Porsche 718 Spring Fair
Cayenne: "Sharpen your senses."
In "Christophorus" magazine at the time of the Cayenne's launch
Macan - "pure blood Porsche"
Pure Blood Porsche, Macan" as the press kit title at the time of its first unveiling at the Tokyo Motor Show in November 2015.

I see. I guess they were all good ideas.

If I had to give a catchphrase...

So I thought about what kind of catchphrase I would use. However, there are many Porsches that I have never actually ridden in, so I only used ones that I have driven or had ridden in.

But after thinking about it for a while and coming up with nothing at all, or rather, not knowing where to start, this is what I came up with.

■981 Boxster GTS (MT)
... "Let's go for it!"(It's like, "Let's get the engine running and go for it!")
911
... "Go for it!"(Because it was so easy and fun to drive that I had the illusion that I was driving perfectly! (Because it was so much fun and easy to drive that I felt like I was driving perfectly!)
Panamera 4E Hybrid
...don't use the spell.(Because it's fuel-efficient.)
Panamera Turbo
... "I'll take care of it."(Because it's like, "Sporty or luxurious, it's at the touch of a button, I'll take care of it.")
■Cayenne
... "Cherish your life."(Because it was an SUV and it looked sturdy)

This is the name of the operation in Dracula (-_-)....

Catchphrases are really difficult to come up with. I have a newfound respect for PR and marketing people these days.