Porsche expands definition of "turbo"

When Porsche introduced its electric car model, the Taikan, the use of the name "Turbo" for the high-performance version apparently caused controversy among some Porsche fans.

Conventional,Turbo" is a technical term for a turbocharged enginebut Porsche has announced its intention to apply this traditional name to electric vehicles as well.

A spokesperson for Porsche's Panamera and Taikan in an interview with Australian automotive media outlet Drive,According to Mike Wienketter, for Porsche, the word "turbo" represents a more abstract conceptIt is said to be. In other words, it is not just a technical feature,Express the "atmosphere" that symbolizes high performance and top-of-the-line modelsIt seems to be seen as a

Emphasis on continuity of brand image

Porsche's decision to do this seems to be driven by a desire to protect the value of the brand image that it has built over the years. The word "turbo" is a powerful branding element that even those who have never driven a Porsche car can easily understand what it means.

With the transition to the electric vehicle era, many automakers are struggling to establish new naming and branding,Porsche's strategy is to maintain brand consistency and recognition by daring to follow the traditional nameProbably.

Balance between tradition and innovation

This decision can be seen as a sign of Porsche's attempt to strike a balance between tradition and innovation. It is an attempt to leverage the brand's long-standing strengths while adopting a new technology in the form of electric vehicles.

Certainly, in a strict sense, using the name "turbo" for an electric vehicle is not technically accurate. From a branding perspective, however, using a term that is familiar to customers can be expected to have the effect of making the transition to the new technology smoother.

971 Panamera Turbo

Porsche Fan Reaction and Future Developments

Reactions to this decision will be mixed. It may be criticized by those who value tradition, but may be supported by those who view the evolution of the brand in a positive light.

It remains to be seen how Porsche will apply the term "turbo" to future models. For example, whether it will be used to distinguish between electric vehicle models with different power levels, as it is now, or whether it will be applied only to models with specific performance characteristics, we will have to wait for the specific usage to become clear.

This decision by Porsche could affect the entire automotive industry.Other manufacturers may follow Porsche's example in how to handle traditional brand elements in the electric vehicle eraThe following is a list of the most common problems with the "C" in the "C" column.

After all, the meaning of words change and evolve over time. So does Porsche's use of the word "turbo."The result of focusing on communicating the value and image of the brand rather than technical accuracy.I would say that the company is a good example of this. We will continue to keep an eye on Porsche's future development.