Why are "white, black, and silver" cars selling well in Japan?
Published on May 17, 2018
Insta, I started.
Just recently, I finally started an Instagram. At that time, my husband told meHis Instagram is really good."I was taught that theporsche.sport.germanyThree.
He lives in Germany and gives daily photos of Porsches of various models and colors. All the pictures are very beautiful.What a number of followers, 529,000!(as of May 2018)Amazing.... I wonder how he is able to collect so many photos of so many different Porsches... I wonder if he spends all day looking for Porsches and taking photos of them... or if the streets of Germany are full of Porsches (laughs).
By the way, the picture looks like this.
It's colorful and beautiful, I thought to myself as I looked at it.
Why are German Porsches so colorful (?)?"
Even though most are white, black, and silver, there are many more bright and colorful Porsches than in Japan.
to her husbandWhy so colorful? I've never seen such a colorful Porsche in Japan."I asked.
In Japan, white, black, and silver cars sell for high prices on the used car market, so many people choose white, black, and silver when buying a new car. In fact, if you buy a red car, you will pay a lot less when you sell it.
He said. I see.
Different color lineup?
I was curious.Perhaps there are more color variations in the German home country?"So I compared the sites. I compared them with a normal 911, by the way, this is Porsche's site in Germany.
Source.Porsche 911 modellÜ, the official Porsche website
And here is Japan's.
Source.Porsche Japan official website "911 Carrera Models
Although the first color selected is different with "white for Germany" and "black for Japan".The color lineup is the same except for the special color crayons, which are not available in Japan.The price was almost the same. By the way, crayons are these.
It's a pity that there are no 911s in this color available in Japan at this stage (-_-).
Production situation of car makers
As I have heard in the past, since it takes some days to manufacture a car, car makers first mass-produce the safe black-and-white silver cars and unload them to dealers. Since these cars are stocked by dealers, salesmen preferentially sell the black-and-white silver cars from their stock.
When a customer wants red.If it is red, it will take three months to produce. If it is white, we can deliver the car immediately."'Red will drive down the value when you sell it, so I prefer the safe black.'He explains. So as a result, more and more people are buying white, black, and silver.
Is the Japanese climate having a great influence?
But I think there is a bigger cause than "we are addicted to the strategies of car makers and dealers". It is.The unique atmosphere that fills JapanIt is.
Japan.It's good to be like everyone else."There seems to be a strong tendency. It may be because we are an island nation with a single ethnic group, and in fact, people feel more secure when they are the same as those around them.
A typical example of this is the job hunting that all university seniors go through at once. Once the ban on job hunting is lifted, everyone dyes their hair black, puts on black suits, goes to joint information sessions, studies SPI, and desperately tries to get job offers from famous companies. Also from their parents and teachers."Do your best in your job search and get a job at a big or well-known company."I am often advised to do so, and the option of not job hunting is not an option. But on second thought.
'Why does everyone have to job hunt all at once?'(I was no different. I started job hunting about 15 years ago without any doubts.)
You can start working freelance without job hunting, and if there is a company you want to go to, you can take the plunge and contact them, even if they are not hiring. You don't have to wear a black suit, you can wear the color suit you want to come in, and if you have brown hair, you can still job hunt with that brown color...
Common sense is not always right.
I feel that values that were considered good in the past are collapsing at every turn these days.Employees who work overtime used to be appreciated as "Great! but now it's "Don't slack off and work overtime! Go home early! Now they are told, "Don't work overtime!It used to be that "work = coming to the office," but more and more companies are introducing work-at-home or remote work. I am keenly aware that common sense can change 180 degrees in such a short period of time.
It is never "right to be like everyone else," and it is better to value "what you want to do and be," even if you are different from those around you, than that fragile life where you act the same as everyone else without question. Because in life, you are the master.
I shall buy bright red!
So it is the same with the color of the car: if you want blue, choose blue; if you want red, choose red. If you want to stand out from your neighbors or get a slightly lower purchase price, do so if that is what you want.
I'm not saying that I'm a big fan of the Panamera... but my Panamera started out as well.Let's go sapphire blue!"I said.(This ↓)
I finally decided to go with navy blue, saying "No...I mean, sapphire blue is too conspicuous for a Panamera. I thought it would stand out too much even in the city.
But if I were to buy a Porsche myself, I would choose "bright red".
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