Why women are not interested in cars

It is commonly believed that "women are not interested in cars." The reason for this is that

... expensive to maintain.
I'm not good at driving.
I'll just ride in the passenger seat.
I'm afraid of the risk of having an accident.

I heard that the following are some of the reasons for this. I can certainly agree with that. But I think the main reason why women are not interested in cars is because they thinkThat there are not many women around me who drive cars (as a hobby).I think it's a "no-brainer.

Not many women in cars around.
→I can't imagine myself owning a car.
→Buying a car is not an option in life to begin with.
→Not more women riding in cars.
→Few women in cars around.

I'd say it's a loop of ....

We hear that people born in self-employed families think it is normal to start their own businesses and many actually do so. Conversely, those who were raised in a family of company employees think it is normal for them to work for a company as well.

My husband was born into a family that has been in business for generations.It felt very strange to wear a suit to work every day.He said. I, on the other hand, was born into a family of corporate employees and thought that starting my own business was a way of life for someone from a different world.

I feel uncomfortable with people who do things that are not part of the environment I grew up in, and that is not an option in the first place. People are greatly influenced by the environment in which they are placed. That's why women aren't interested in cars."I can't imagine myself driving a car because there are no women around me who like cars and own and drive cars.I think this is largely due to the fact that "the

5 Reasons

Then I ask, "Why did we end up in this situation?" I think there are deep-rooted reasons. In my own way, I have come up with five reasons.

1 Few women were able to earn their own money.

Buying a car is a real problem, it costs money, money in the millions, and maintenance costs. To buy a car for yourself, you need to earn some money, but in the days before now, I think there were still very few women who earned that much.Although the percentage of working women continues to increase, until just a decade ago, many women quit their jobs due to marriage or childbirth.(in Japanese history)(Such was the situation when I first entered the workforce as a new graduate.)

But now that both men and women have their own jobs, I think there may be more car-loving women in the future.

2 Beauty is a higher priority than cars.

Many women take out expensive esthetic loans, even though they have no money. In order to be beautiful, they may spend quite a bit of money on basic cosmetics every month, even if they have to cut back on food expenses. I am a woman myself...so from that perspective, I would say that women are "Creatures who want to be beautiful and pretty at any age.It is." I don't think this is logic, but instinct.

I want to be beautiful for myself rather than for someone else. When you become beautiful, you will have more confidence in yourself, you will like yourself more than you do now, and you can make a big difference in your life.(Sometimes I seriously fantasize if I can somehow become like Haruka Ayase.)

It is not Maslow's five-step theory, but I think that for women, a car is a desire that emerges after they have satisfied their "desire to be beautiful" to some extent. In order to do so, they need to earn money.

3 Image of women who like cars is not good

Unfortunately, the image of women who like cars is not very good.You're the kind of guy who likes to go fast, right? You're like, "I'm a guy who likes to be a guy and doesn't need a boyfriend, right?"In fact, this is not the case, but many women feel this way because of the image they have of themselves. In fact, this is not the case, but many women feel this way because of their image.

But this is not limited to women... In Japan, motor sports culture is not well rooted, so I think there is a strong image of "car enthusiast = otaku" and "car enthusiast = runner". When I first met my husband, I was also surprised when I heard that he was a car enthusiast.Oh, it's like carrying tofu while drifting down a mountain road like Initial D.I thought, "I'm not going to be able to do that.

4 Car makers' marketing to women is too sweet a line.

We hear a lot about car makers making and marketing cars for women. But "Pastel colors that look good on me! There's even pink!" or "Stylish compact cars are perfect for me! or "Stylish compact cars are perfect for me! And without even realizing it.The car that looks best on women is a pink compact car."Women should choose a car based on how pretty it looks, not how it runs or sounds."I feel that it has been imprinted on me.

But recently, I've seen quite a few stoic girls training hard and bumming around in diet-related activities, so I've been thinking about the era of "...Women should be cool too!The trend is changing to a trend of "I'm a woman. This may change car commercials for women in the future.

5 Japanese culture does not consider it good to be different.

In Japan, there is a strong tendency to think that being the same as everyone else is a good thing. This may be even more so because Japan is a mono-ethnic country. Sometimes it is difficult to live by deviating from the image of "women" that is generally held by the public. That is why it is important to be aware of your surroundings.I'm a car guy myself.It may take courage to say publicly, "I am a woman. Well, this is not limited to women.

This is diversity.

I've written a lot of stuff.Women aren't interested in cars."I think that the reason for this is not just that I am not a good driver or that I am at risk of accidents, but that there is a deeper root cause. But here's the thing.

It is okay for someone not to be interested in cars, it is okay for someone to like cute cars, it is okay for someone to like sports cars, and it is okay for there to be many different kinds of people in the world.

So, even in Japan.I think that's one way to look at it," or, "I don't, but I like your way of looking at it too."I wonder if the number of car-loving women will increase if a culture of acceptance of diversity is fostered.