Use of Celebrities in Car Commercials

Kim Taku used to be in a commercial for Corolla, and every time I saw that commercial, I thought.

There is no way that Kim Taku usually drives a Corolla.

And. In my imagination, he's driving a Mercedes-Benz GL or thereabouts.(Image only)I don't think so. Also, TOKIO is in a commercial for Suzuki's Solio, but I don't think TOKIO members drive mini cars. Also, Ken Watanabe was in a commercial for Suzuki's new Wagon R. I don't think someone in Ken Watanabe's class would place much importance on fuel efficiency, such as how much a liter of fuel costs, so there is no reality to it.(I looked it up and found out that Ken Watanabe actually bought a Wagon R.)

I understand that you want to improve the image of that car.More like an actual ride.Why not use a reality-based talent?"I often wonder why. Maybe there are a lot of internal circumstances, though, like celebrities whose private cars are known to be difficult to use in commercials.

If the commercial focuses on the performance of the car, you don't need a famous celebrity, but if you want to improve the image of the car, you may need to use a famous celebrity...it must be difficult in many ways.

Kei Nishikori, tennis player

In that respect, Kei Nishikori, a tennis player, is famous for driving a Jaguar in his private life, and he was actually in a Jaguar commercial, which made sense and was cool. Nishikori must be so happy to be featured in a commercial for his favorite car!

Well, he's a guy who puts in the effort that he deserves....