Panamera vs S-Class

One day it occurred to me.Why do so many people buy the Mercedes-Benz S-Class, which is the same size as the Panamera, when the Panamera is such a nice car?"And.

The other day, when Mr. Goro Okazaki, a motor journalist, was appearing on his TV program, the president of Porsche Japan, Mr. Shimeki ShimekiSales of the new Panamera have been strong.He said that the Panamera may be more popular in the 971 than in the 970. However, I see far more S-Class in the city, and my sense is that theAbout one Panamera for every 15 S-Class cars..."But then I looked into it.Mercedes-Benz and Porsche sales figures."There was this data about the

2016.Mercedes-Benzs global new vehicle sales set a new annual sales record for the sixth consecutive year.2,228,367 units.On the other hand, in 2016Porsche (German car brand)The annual sales volume of237,778 unitsThe number of employees in the area is the highest ever in the history of the company.

What!!!!!!! One digit is different from the other!

Not only the Panamera, but you don't see many Porsches on the streets. I haven't checked the sales figures for the Mercedes-Benz S-Class and the Porsche Panamera, but I think it's simple.There is a tenfold difference between the number of Mercedes-Benzes and Porsches out there."That's what I mean.

5 Reasons to Buy an S-Class instead of a Panamera

Now that I know that the sales figures are one order of magnitude different, I have my own idea as to why so many people buy an S-Class instead of a Panamera. However, I am not a motor journalist or a professional critic, so I am just a Porsche lover and not very knowledgeable about the car's structure(What the hell is that? )This is the view that the

(1) Familiarity (recognition)

In the past, Mercedes-Benz had the image of being the car that successful people got, and it was everyone's dream car."I hear this story in many places. And considering that there used to be no compact models such as the A-Class and B-Class, but sedans were the mainstream, I think that even today the "Mercedes-Benz S-Class" is a status symbol and an easily recognizable sign of success.

The Panamera, on the other hand, is a relatively new model among Porsche cars, having been manufactured since 2009, and is not well known. When I talked about the Panamera in the past, some people asked me, "What, the Primera? I thought that the Panamera was not so well known among the public.

(2) Difference in the number of times they are exposed to the eye

It may be for similar reasons to name recognition... but... as is often said in the world of advertising and commercials...The more frequent the contact, the more favorable feelings one develops toward the product or service."This is called the simple contact effect. So, I think I would prefer the S-Class, which I often see in the city, to the Panamera, a car that I don't know much about and that provides little information.

(3) Emphasis on "luxurious ride

I have seen some S-Class passengers who have their own chauffeur to drive them around, while they sit in the back seat. I think the S-Class is the best car not only for me but also for important VIP customers.

The Panamera, on the other hand, is considered a luxury sedan and is often compared to the S-Class.I'm a completely different thing to compare.I feel that it is.Porsche is only a sports car manufacturer.It is. It was developed as a sports car, only with a luxury ride added to it, and is basically a sports car. Therefore, each rear seat is independent and sporty, and the suspension is firmer than that of the S-Class, even though it is as luxurious as possible.

In this light, I think that there are far more people in the world who value luxury than those who value both luxury and driving pleasure, and as a result, the S-Class is chosen more often.

(4) Difference in time to delivery

Porsche is famous for taking a long time from order to delivery because it is almost exclusively made-to-order.When our family ordered a new Panamera, we were told that we would have to wait six months at the earliest, perhaps ten months. Since the number of cars is allocated to each dealer and the Porsche factory is closed for about a month and a half during the summer, customers have no choice but to wait even if they want a car quickly.I want a luxury sedan as soon as possible."If you are a "good" person, it would be better to go for the S class because you can get it sooner.

(5) Porsche does not offer discounts.

If you go to another dealer.If you decide this month, I'll give you a discount of ¥10,000!"I am often told that this is not the case. In fact, when I went to BMW, I was offered a discounted price. But with Porsche, they almost never give me a discount. The sales person could not use the sales method of "I'll give you a discount! We can't use the usual sales method of "We'll give you a discount!

I hope it will continue to be a Porsche wherever it goes.

although'If more people are going to buy an S-Class, more people could have bought a Panamera!'In fact, Porsche is able to continue to produce excellent cars because it maintains a high profit structure by implementing a production and sales strategy that balances supply and demand.

Because we have a high-profit structure rather than a thin profit margin, we can invest in technological development and make even better cars.(Porsche's profit per car in 2017 was 1.94 million yen, BMW 560,000 yen, Toyota 210,000 yen, and Subaru 360,000 yen. By the way, Ferrari is 12 million yen)

So, I wish the Panamera sold as well as the S-Class...! I don't think that the Panamera should sell as well as the S-Class, but since the Panamera is not so well known in the world, I wish the Panamera's excellence would be better recognized by the public.

I then wrote an article about my impressions of owning a Mercedes-Benz AMG S63 Coupe.

-> My experience owning a Mercedes-Benz AMG S63 4MATIC Coupe (C217)
→Which do you prefer? AMG S63 4MATIC Coupe (C217) and Panamera Turbo (971) are different like this.