Collaboration between Porsche and La Marzocco

Porsche collaborated with La Marzocco, a manufacturer of high-end espresso machines,Limited edition espresso machine launched.The company said that it has done so. The limited edition model is based on La Marzocco's Linea Micra, with Porsche's own graphics and details, according to the company.

Two models were released: one is the "Porsche x La Marzocco Linea Micra Slate Gray" priced at $6,555 and the other is the "Martini Racing Edition" priced at $6,949.In Japanese yen, that's almost a million yen!

Amazing,The Martini Racing Edition, limited to 911 unitsonly eight hours after its announcement.sold outThe company said that it was a great success. This is an event that demonstrates the strength of the Porsche brand's influence.

Espresso machine infused with Porsche DNA

This limited edition espresso machine is infused with Porsche DNA throughout.
For example, the rotary knob has a design derived from a modern Porsche drive mode selector. The pressure gauge is designed to resemble a Porsche tachometer. In addition, the magnetic drip tray and cup warmer are designed in the colors of the Porsche 911 GT3 Touring Package.

In terms of functionality, the machine has dual boilers, professional-level temperature stability, and an integrated group head. It can be considered a smaller version of the professional La Marzocco machine used in many coffee shops.

It also has the ability to control the machine remotely through the La Marzocco Home app. This is a feature not found in many espresso machines.

Incidentally, the weight of this espresso machine is 19 kg. Despite bearing the Porsche brand, no weight reduction has been made (laugh).

Porsche Brand Influence

The fact that this expensive espresso machine sold out in only eight hours is a true testament to the strength of the Porsche brand's influence. It is an interesting phenomenon that the reputation as a sports car manufacturer creates a strong desire to purchase in a completely different product category.

The collaboration products are not limited to espresso machines, however. They also have a Porsche-branded espresso grinder ($1,840 before tax) and two different espresso cup and saucer sets ($90 and $99).

Many consumers may consider it a waste to buy a $7,000 espresso machine but not drink it in a $99 cup. The fusion of high-end coffee culture and sports car brands seems to be creating a new form of luxury.

For Porsche owners, this espresso machine may mean more than just a tool for making coffee. Enjoying an espresso brewed by a Porsche-branded machine while admiring the Porsche in the garage. Such a luxurious time would certainly be appealing.

However, while the average coffee enthusiast may question the pricing, which is largely driven by brand value rather than functional superiority, there is no doubt that this is a product that Porsche fans would want.

I hope it will be available in Japan.